随着图书市场的不断细分,教育、科技、少儿、地图等专业出版社也在不断寻求和开拓新的市场。大众图书因其受众面广、影响面大、品牌效应明显、经济价值可观而成为专业出版社的首要选择。在专业出版社涉足大众图书领域的过程中,从专业图书编辑转型而来的大众图书编辑不可避免地要面对从专业、学术向大众、通俗过渡的问题。本文试图对专业出版社的大众图书编辑所处的环境予以分析,通过对他们在工作创新、读者定位、选题策划、流程控制等方面职责的阐述,揭示在专业出版社中做好大众图书编辑的路径。 As the book market continues to be segmented, professional publishers such as education, science and technology, children and maps are also constantly seeking and developing new markets. Due to its wide audience, influential facets, obvious brand effect and significant economic value, Volkswagen Books has become the first choice of professional publishing houses. In the process of professional publishing in the field of mass books, the editors of mass books transformed from professional book editors inevitably have to face the problem of transition from a professional, an academic to a mass and popular. This article attempts to analyze the environment of professional book editors in professional publishing houses and reveals the importance of editing their books in professional publishers by elaborating on their duties, such as work innovation, readers’ positioning, topic selection and process control path of.