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2008年,我们经历了许多不平凡的日子。既有南方雨雪冰冻灾害、3·14拉萨事件、火炬传递风波、5·12汶川大地震、三鹿奶粉事件等一系列的突发事件,也有奥运成功举办的举国欢庆。在这些重大事件的报道中,媒体在对世情、舆情、民情作出全面分析的大背景下冷静选择、有效掌控,及时准确地传达了权威信息,协助政府应急处置工作,稳定了社会情绪。对大事件的有效应对,锤炼了媒体人的政治素质和业务素质,积累了突发事件报道的宝贵经验,增强了媒体的舆论引导力和影响力。切实提高舆论引导能力和媒体传播能力,是一项长期的任务,也是一个充满了学问的课题,有待深入交流,不断提升。最近一段时间,各新闻单位认真学习胡锦涛总书记6·20讲话和党的十七届三中全会对提高新闻宣传的引导能力和传播能力提出的新要求,对此进行了深入研讨。本期选发的几篇文章就是这方面的最新成果,希望给同行们以启发。
In 2008, we experienced many extraordinary days. There are a series of unexpected incidents such as the freezing rain and snow disasters in the south, the Lhasa incident on March 14, the torch relay storm, the Wenchuan earthquake on May 12 and the Sanlu milk powder incident, and also the national celebration of the successful Olympic Games. In the coverage of these major events, the media seized their choices and controlled them effectively, timely and accurately conveyed authoritative information in the context of a comprehensive analysis of the world conditions, public opinion and public sentiments, assisting the government in emergency response work and stabilizing social sentiments. Effective response to major incidents, temper the media’s political quality and professional quality, accumulated valuable experience in incident reporting, and enhance the media’s media guidance and influence. To effectively improve the capacity of public opinion guidance and media communication is a long-term task as well as a topic full of learning to be further deepened and exchanged. Recently, all news organizations have conscientiously studied General Secretary Hu Jintao’s speech on 6/20 and the new requirements put forward by the 3rd Plenary Session of the 17th CPC Central Committee on improving the guiding and dissemination capabilities of public information and conducted an in-depth study. Several articles selected this issue is the latest achievements in this area, hoping to give inspiration to their peers.