春节,是中国百姓最舍得花钱的日子,如何开发春节市场显然大有文章可做。近几年,在这方面动了脑筋并获成功的事例屡见不鲜:年夜饭由家庭向饭店的转移已成各大城市一道独特的年关风景;各旅行社春节期间生意的火爆也勾勒出一幅全新的年节风俗画。然而说到真正意义上的”年货”(专为春节设计、集中在春节期间销售的商品)却还所 The Spring Festival is the day most Chinese people are willing to spend money. There are obviously many articles on how to develop the Spring Festival market. In recent years, there have been many examples of successful brainstorming and success in this area: the transfer of New Year’s dinner from family to hotel has become a unique year-end scenery in major cities; the business during the Spring Festival travel agencies also outline a brand new New Year feminine painting. However, when it comes to the true meaning of the “New Year” (designed for the Spring Festival, focusing on the sale of goods during the Spring Festival)