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在技术进步、微利竞争和顾客需求多样化等市场环境下,服务正渐渐被融入到有形产品之中并成为产品一部分,越来越多的制造企业都把服务纳入到提升企业竞争力的战略中。本文将制造业中的服务作为一种产品,在以提高服务质量的前提下对其进行标准化和差异化区分,进一步了解服务对制造业的影响,并简单提出在战略的角度如何实施制造业中的服务。
In the market environment of technological progress, meager profit competition and diversified customer demands, services are gradually being incorporated into the tangible products and become part of the product. More and more manufacturing enterprises have integrated services into their strategies to enhance their competitiveness . This article regards the service in the manufacturing industry as a kind of product, standardizes and differentiates the service in the premise of improving the quality of service, and further understand the impact of service on the manufacturing industry, and simply proposes how to implement the manufacturing in a strategic perspective Service