随着社会经济的发展、社会文明程度的提高以及商业竞争的加剧,艺术期刊的封面在市场中起到越来越重要的作用。在封面的设计中,要特别注重视觉语言的设计,这主要包括三个方面:文字语言、图像语言和色彩语言。文章通过对这三个方面的探讨,对艺术期刊封面的视觉语言进行简要的分析。 With the development of society and economy, the improvement of social civilization and the intensification of commercial competition, the cover of art journals has played an increasingly important role in the market. In the cover design, pay special attention to the design of visual language, which mainly includes three aspects: text language, image language and color language. Through the discussion of these three aspects, the article makes a brief analysis of the visual language of the covers of art journals.