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本文针对目前企业股份制宣传及证券新闻报道中存在的问题，提出股份制舆论宣传要把握好主旋律。即要加大监管力度，规范股份公司、证券市场及市场投资行为，以促进股份制改革和证券市场健康发展。一是要重在帮助企业转机建制；二是要为社会配套改革营造舆论环境；三是要促使企业转变观念，树立良好的公司形象；四是从业人员要以发展的眼光搞好新闻报道。
In this paper, according to the existing problems in corporate stock publicity and securities news reports, this paper puts forward that the publicity of joint stock public opinion should grasp the main theme. That is to increase supervision and regulate joint-stock companies, securities markets and market investment behavior in order to promote joint-stock reform and the healthy development of the securities market. First, we should focus on helping enterprises to establish a transition mechanism; second, we must create a public opinion environment for supporting social reforms; third, we should encourage enterprises to change their concepts and establish a good corporate image; and fourth, practitioners should make good news coverage from a development perspective.