论文部分内容阅读
在环境变得异常复杂不可控制的今天,危机随时都可能爆发对企业的日常运作或者企业形象产生较大的冲击。巨额的财富可能因企业危机管理能力的欠缺在一瞬间消失,因此保护财富的能力已经与创造财富的能力来得同等重要。那究竟如何进行危机管理?
Today the environment becomes unusually complex and uncontrollable. At this time of crisis, the crisis may have a great impact on the daily operation of a company or its corporate image. Huge wealth may disappear in an instant because of a lack of ability to manage the enterprise crisis, so the ability to protect wealth is as important as the ability to create it. How exactly is crisis management?