伴随着全球新媒体技术的迅猛发展,科技信息的伟大力量颠覆了电视行业传统的发展模式,并迅速改变着电视媒体的传播形态和媒体业态。面对移动互联网和多屏时代的到来,地方电视台在新媒体的时代背景之下,面临着更加严峻的生存挑战。纵观全球电视产业,和新媒体的融合与创新既是电视媒体摆脱困境、突出重围的现实选择,同时,也是电视媒体把握机遇、赢得全新发展空间的重要机遇。本文从新媒体时代背景入手,以城市电视台为研究对象,试图为中国城市电 With the rapid development of new media technologies in the world, the great power of scientific and technological information has subverted the traditional development mode of the television industry and rapidly changed the transmission form and media format of the television media. Faced with the advent of mobile Internet and multi-screen era, local television stations are facing more severe challenges to survival under the background of new media. Looking at the global television industry, the integration and innovation with new media are both realistic choices for the TV media to get out of their predicament and highlight the encircled encirclement. At the same time, it is also an important opportunity for the television media to seize opportunities and win new room for development. This article starts from the background of the new media era, takes the urban television station as the research object and tries to provide the city electricity for China