互联网技术自20世纪90年代与工商业结合后,其商业应用得到迅猛发展。传统工商企业纷纷利用互联网技术,积极改组企业内部结构和发展新的营销管理办法。网络营销是借助联机网络、电脑通信和数字交互式媒体,以新的方式、方法和理念实施营销活动。 网络环境 对传统市场营销的影响 网络经济对传统市场营销观念的影响。传统营销理论的经济学基础是厂商理论,即企业利润最大化,实际 Since the combination of Internet technology and business in the 1990s, its commercial application has seen rapid development. Traditional business enterprises have made use of Internet technology to actively reorganize their internal structure and develop new marketing management measures. Internet marketing is the implementation of marketing activities in new ways, methods and concepts with the help of online networks, computer communications and digital interactive media. The Impact of Internet Economy on Traditional Marketing Ideas. The economics of traditional marketing theory is based on the theory of firms, that is, the maximization of corporate profits and actuality