论文部分内容阅读
本文通过对服务人员在服务营销中的作用分析:如影响企业的形象和竞争力,影响顾客的满意度和忠诚度,发现我国服务人员在服务营销中存在的问题:机械化的表面式服务,综合的素质不高,服务的意识不强等,从而找出解决问题的方法:如加强服务人员的培训,提高员工的服务意识,提供差异化的服务等,以便使我国的服务业在国际市场的竞争中立于不败之地。
This article analyzes the function of service personnel in service marketing, such as influencing the image and competitiveness of enterprises, affecting customer satisfaction and loyalty, and finding out the problems that service personnel in service marketing exist in our country: mechanized surface service, The quality is not high, service awareness is not strong, etc., in order to find a solution to the problem: such as strengthening the training of service personnel, improve staff awareness of service, providing differentiated services, so that China’s service industry in the international market The competition is invincible.