动画片作为一种独特的艺术表现形式,深受广大电视观众,尤其是少儿观众的喜爱。近年来,中国动画产业正值蓬勃发展时期,许多电视台为了抢占青少年这一可观的受众群体,都增设了自己的少儿、卡通、动漫等频道,大量国产动画得以获得更广阔的播放平台。一、我国电视动画片的特征在信息时代下,处于成长阶段的青少年群体接触电视、手机、网络等信息传播媒介的时间更早、更多,而且大多数青少年每天几乎都有一定的时间 Cartoon as a unique form of artistic expression, by the majority of television viewers, especially children’s favorite audience. In recent years, the animation industry in China was at a booming period. Many television stations have added their own channels for children, cartoons and animes in order to occupy a substantial audience for young people. A large number of domestically produced animations have gained a broader platform for broadcasting. First, the characteristics of China’s television animation In the information age, young people in the growing stage of access to television, mobile phones, Internet and other information media earlier and more, and most of the young people almost every day for some time