近年来,东北财经大宵出版社引进、出版了一系列美国哈佛大学工商管理研究生院(即哈佛商学院”)管理专业的案例教学系列教材,David E.Bell和Walter J.Salmon合著的《零售学》则是其中的一部。本刊这里刊载的就是由孙晓梅、高鹏翻译的该书的一个部分,供我国大学管理专业的师生参考。 In recent years, the introduction of a series of cases teaching series of management professional by Harvard Graduate School of Business (ie, Harvard Business School) was introduced and published by Northeast Financial Night Publishing House. David E. Bell and Walter J. Salmon co-authored “ Retail study ”is one of the magazine published here is by Sun Xiaomei, Gao Peng translated a part of the book for our university management professional teachers and students for reference.