在融媒体时代下的今天,社交媒体起着不可代替的作用。它的发展、变化,以及未来趋势,都在一股势不可挡之势头汹涌而至。如何整合利用好以人人、微博、微信等为代表的核心社交媒体,并有效的提升营销传播效果,是很多企业时下以及未来几年的重要营销策略;也是大众社群,自我营销、自我发展成长的必选途径。 Today, in the era of financial media, social media plays an irreplaceable role. Its development, changes, and future trends are all overwhelming. How to integrate and utilize the core social media represented by everyone, Weibo, WeChat, etc., and effectively improve the effectiveness of marketing communications are important marketing tactics for many enterprises nowadays and in the coming years. They are also a key part of the mass community, self-marketing, self- The necessary way to grow and develop.