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也许2016年的春节,注定成为改写中国传统年货买办历史的分水岭。可以预见,年货将不再是一年一度如星星般散落在各地的市场狂欢,也不再是只有在故乡才能实现的乡愁,它是一场突破时间空间和城乡界限的全民狂欢节,它承载亦多,化解亦多,改变亦多。这是继“双11”“双12”之后,一个新的电商狂欢节,目标人群也不大一样,双11是网民的,年货节是全民的。
Perhaps the Spring Festival of 2016 is destined to become a watershed in the history of buying traditional Chinese goods. It is foreseeable that the New Year’s goods will no longer be a year-long star-studded market carnival, nor is it the nostalgia that can only be achieved in the hometown. It is a national carnival that breaks through time and urban-rural boundaries and carries Also more, to resolve more, change is also more. This is a new e-commerce carnival following the “Double 11 ” “Double 12 ”, the target population is not the same, double 11 is Internet users, New Year Festival is universal.