一则关于中国本土中高端汽车品牌再提升的故事,从设计解读“全球首款量产互联网汽车”荣威RX5对上汽荣威而言,一个品牌提升的新机遇正在靠近。如果不出意外,2016年8月,“全球首款量产互联网汽车”荣威RX5将上市开卖。当互联网汽车概念席卷全球汽车业之际,这个在中国发布正好十年的中高端本土品牌刚巧踩到了风口。这层意义下,荣威无疑是幸运的。但另一方面,“恰逢其时”也暗 A story about the re-promotion of mid- to high-end Chinese car brands. From the design perspective, “the world’s first mass production Internet car,” the Roewe RX5 to SAIC Roewe, a brand new opportunity for promotion is approaching. If nothing else happened, in August 2016, “the world’s first mass production of Internet cars” Roewe RX5 will be on sale. When the concept of Internet car swept the global automotive industry, the mid-to-high end local brand, just released in China for just ten years, happened to have stepped onto the outlet. In this sense, Roewe is undoubtedly lucky. But on the other hand, “just in time” is also dark