本文是作者近30年参加中国高校市场学研究会活动的历史回顾,记述了学会艰苦创业的前九年、蓬勃发展的十年以及秘书处进京的十一年三个阶段的主要活动和成就。为力求真实,主要参照历年《CMAU市场学研究会简报》,并依据作者三十次参加筹备会和年会的耳闻目睹,对已卸任的三位老会长任期的工作作出评价。 This article is the author’s historical review of the activities of the Association for Market Science Research in Chinese Universities for almost 30 years. It describes the major activities and achievements in the first nine years of hard-working entrepreneurship, the thriving decade and the eleventh year of the Secretariat’s entry into Beijing . For the sake of truth, we mainly refer to the calendar of the CMAU Marketing Research Briefing, and based on the author’s thirty participations in the preparatory meetings and annual meetings, we evaluate the tenure of the three veteran presidents who have left office.