祥云纹作为中国传统元素,经过提炼和概括被广泛运用于设计领域。祥云纹深刻的文化内涵和独特的造型,不仅能够与受众的情感产生共鸣,而且为现代设计理念注入新活力。本文阐释了祥云纹的起源与演变,研究分析了祥云纹的文化内涵以及祥云纹与现代标志之间的关系,总结出祥云纹在标志设计中的设计方法。 Cheung moire as a traditional Chinese element, refined and summarized are widely used in the field of design. Cheung moem profound cultural connotation and unique shape, not only resonate with the audience’s emotions, but also for the modern design philosophy into a new vitality. This paper explains the origins and evolution of auspicious moire, studies and analyzes the cultural connotation of auspicious moire and the relationship between auspicious moire and modern logos, and concludes the design method of auspicious moire in the design of logos.