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如果客户没有争先恐后地购买你的产品,那就意味着你得全面调整策略,而且刻不容缓。我和成长型公司合作时发现,表明策略欠妥的一个最大危险信号就是顾客没有热情,对产品“不上瘾”。同时,销售业绩一直四平八稳,甚至不断下滑。毛利润率低是另一个危险的信号。如果客户不愿接受你的定价,那你就得低价抛售,以便创造营业额。这就是说你的产品已经商品化,但顾客无法区分你和其他公司的差别。
If customers do not vying to buy your product, it means that you have to fully adjust the strategy, and without delay. When I worked with growth companies, I found that one of the biggest signs of a flaw in strategy was that customers were not passionate about the product, “not addictive.” At the same time, sales performance has been flat, or even continue to decline. Low gross margin is another dangerous signal. If the customer does not want to accept your pricing, then you have to sell at a low price in order to create a turnover. This means that your product has been commercialized, but customers can not differentiate between you and other companies.