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网络信息的价值生态,即以建立生态网络为根本目标,以生态的、系统的方法来把握芜杂的网络信息所蕴含的价值关系和结构。面对网络信息的分化、网络“价值陷阱”的出现以及网络主体的异化等现实问题,网络信息价值生态的失衡成为网络生态危机的重要表征。建构良性的网络信息价值生态,需要重构网络主体的身份,培育“理性的信息人”;通过法律、道德和技术等综合手段,加强对网络信息的管理;依照“共生——竞争——规范——融合”的发展逻辑,积极达成价值共识,实现多元价值之间的和谐关系。
The value ecology of the network information, that is to establish the ecological network as the fundamental goal, uses the ecological and systematic methods to grasp the value relationship and structure contained in the miscellaneous network information. Faced with such problems as the differentiation of network information, the appearance of network “value trap ” and the alienation of network subject, the imbalance of network information value ecology has become an important characterization of the ecological crisis in the network. Constructing a benign value ecology of network information requires reconstructing the identity of the network subject and cultivating a “rational information person”; strengthening the management of network information through a combination of legal, moral and technical means; and in accordance with the “Symbiosis - Competition - standardize - integration ”logic of development, and actively reach the consensus on the value of the harmonious relations between the realization of multiple values.