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近年来,海南重拳整治旅游市场环境,旅游软环境有了很大的进步,但缺斤少两、以次充好、旅游环境脏乱差等不文明现象仍未彻底根治,受到游客的尖锐批评。旅游业作为海南的龙头行业、窗口行业,在全国独具特色和影响力。因此,加强海南旅游软环境建设,健全海南的旅游市场管理,提高旅游综合服务水平,对于推进海南国际旅游岛建设和实现绿色崛起,具有非常重要的现实意义。
In recent years, Hainan has made great efforts to rectify the tourism market environment and tourism soft environment with heavy weight. However, the phenomenon of uncivilized such as scruples and scarcity has not yet been thoroughly solved and has been sharply criticized by tourists . Tourism as a leading industry in Hainan, window industry, unique and influential in the country. Therefore, to strengthen Hainan tourism soft environment, improve Hainan tourism market management, improve the level of integrated tourism services for promoting the construction of Hainan International Tourism Island and the green rise, with very important practical significance.