作为许多高校的热门专业市场营销课,学习市场营销的最终目的就是能够对口就业,并为所服务的企业制定合理的营销策略。而定价策略在市场营销中占据至关重要的地位,价格的制定和调整不仅直接影响消费者的购买行为,而且影响企业的利润目标及生存发展。因此如何学好市场营销课中的定价策略,并能实际应用是学习任务的重中之重。 As a top professional marketing course in many colleges and universities, the ultimate goal of learning marketing is to be able to work with you and develop a reasonable marketing strategy for the business you serve. The pricing strategy occupies a crucial position in marketing. Pricing and adjustment not only directly affect consumers’ purchasing behavior, but also affect the profit target and survival and development of the enterprise. Therefore, how to learn the pricing strategy in marketing course and how to apply it in practice is the most important task in study.