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我国目前已进入老龄化社会,庞大的老年人口意味着老年旅游市场是一个具有极大潜力的市场,开发老年旅游市场不仅是旅游企业谋求发展的机遇,更是拉动旅游经济发展的重要举措,对老龄部门来说也是为老服务的重要工作。本文通过设计和发放调查问卷,对老年人旅游的意愿与每年旅游的频率及其影响因素进行了实地调研,并在此基础上建立了基于有序Probit模型的回归方程,对老年人旅游的意愿与旅游平均频率影响因素进行了系统分析。包括老年人旅游的意愿与旅游平均频率受到其居住地交通状况、身体状况、个人收入、季节变化、旅游时间、对旅游的了解程度等的综合影响。老龄部门在老年旅游市场开发过程中起着重要作用。因此,政府应该加强组织引导,鼓励旅游行业转型,抓住老年旅游商机,带头发展。老龄部门还应注意考察旅游企业的资质,向老年人推荐旅游服务质量好、价格合理的旅游企业,避免老年人上当受骗。
At present, China has entered an aging society. The huge elderly population means that the elderly tourism market is a market with great potential. Developing the tourism market for the elderly is not only an opportunity for tourism enterprises to seek development, but also an important measure for stimulating the development of tourism economy. The aging department is also an important service for the old. In this paper, through the design and questionnaire design, we conducted a field survey on the willingness of the elderly to travel and the annual travel frequency and its influencing factors. On the basis of this, we established the regression equation based on the ordered Probit model and the willingness to travel to the elderly And the influential factors of tourism average frequency were systematically analyzed. The willingness to travel and the average frequency of travel, including senior citizens, are affected by the traffic conditions, physical condition, personal income, seasonal variations, travel time, and the level of understanding of tourism in the area where they live. The aging department plays an important role in the development of the elderly tourism market. Therefore, the government should strengthen organization and guidance, encourage the transformation of tourism industry, seize the business opportunities of elderly tourism and take the lead in development. Aging departments should also pay attention to inspecting the qualifications of tourism enterprises, recommending to the elderly tourism service with good quality and reasonable prices, and avoiding being deceived by the elderly.