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“节日营销”成为越来越多的商家所钟情的营销手段,因为如果营销方式得当,不但可以为商家带来不薄的利润,而且可以给消费者留下深刻的印象。在过去不久的“情人节”中,各大商家又使出十八般武艺,力图让情侣们心动。《新京报》作为一家去年刚成立的具有不寻常意义的报纸,虽然还是第一次经历“情人节”,但向读者“示爱”的方式一点不显“生手”窘态,且方式多样而不乏创意。“糖衣纸弹”冲击读者在读者看来,最明显感觉到《新京报》
“Holiday Marketing” has become a marketing tool favored by more and more businesses, because if the marketing method is proper, it will not only bring a small profit to the business, but also impress the consumers. In the recent “Valentine’s Day”, the major businesses resorted to eighteen martial arts, trying to make couples heart. As a newspaper of unusual significance set up just last year, the “Beijing News” is not only a “handicapped” embarrassment to readers, although it is still the first time to experience “Valentine’s Day,” and in a variety of ways No lack of creativity. “Sugar-coated paper bomb” impact reader In the reader’s opinion, the most obvious feeling “Beijing News”