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随着科学技术的不断进步,人民生活水平的逐渐提高,当下电子信息技术已广泛普及至生活的各个领域中,伴随网络数据信息化时代所带来的还有企业销售渠道的转变,在这个互联网大数据时代,网络购物平台呈现迅猛扩增趋势,相比于线下购物,线上购物更能吸引消费者注意。本文就在信息管理下企业销售渠道的变化进行相关研究与探讨,从而达到促进我国企业销售发展的目的。
With the continuous improvement of science and technology, people’s living standards gradually increased, the current electronic information technology has been widely popularized to all fields of life, with the era of network data brought by the business sales channels there are changes in the Internet In the era of big data, online shopping platforms have shown a rapid expansion trend. Compared to offline shopping, online shopping can attract consumers’ attention. In this paper, information management changes in sales channels related to research and discussion, so as to achieve the purpose of promoting the sales of enterprises in China.