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随着我国社会的发展,大学生的数量逐渐增多,因此,就业压力也越来越大。在这种情况下,要转变学生的传统观念,使他们认识到创业的可行性,同时,要配合市场营销的策略,提高他们创业的积极性,使他们可以在创业中取得成功。本文对市场营销的价值进行了分析,分析了大学生创业的需求因素,最后提出了大学生创业活动的推进措施。
With the development of our society, the number of undergraduates has gradually increased, so the pressure of employment is also getting bigger and bigger. Under such circumstances, it is necessary to change the traditional viewpoints of students to make them aware of the feasibility of starting a business. At the same time, they should cooperate with marketing strategies to enhance their entrepreneurial initiative so that they can succeed in starting a business. In this paper, the value of marketing is analyzed, the demand factors of college students ’entrepreneurship are analyzed, and finally the promotion measures of college students’ entrepreneurial activities are put forward.