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传媒产业的蓬勃发展,急需先进传媒理论的指导。作为传媒大国,学界和业界还存在着“拿来主义”、“经验主义”等不足,体现出我国新闻传播理论自信不足,创造力不强,急需加强中国特色社会主义新闻传播理论研究和创新,增强新闻传播理论的国际话语权和影响力,进而增强我国的国家软实力。本文从新闻传播理论的内在基础、本质内涵、显著特征、提升路径、保障机制、检验标准等六个维度,提出提升新闻传播理论创造力的对策。
The vigorous development of the media industry urgently requires the guidance of advanced media theories. As a big media country, there are still some problems such as “useism” and “empiricism” in academia and industry. This reflects the lack of self-confidence in our country’s news dissemination theory and its weak creativity and urgently needs to strengthen the theory of socialism with Chinese characteristics Research and innovation, enhance the international discourse power and influence of the theory of journalism and communication, and further enhance China’s national soft power. This article puts forward some countermeasures to enhance the creativity of journalism and communication from the six dimensions of internal foundation, essential connotation, salient features, promotion path, guarantee mechanism and test standard of news communication theory.