企业文化是企业之魂,是企业核心竞争力的重要组成部分和形成要素,是企业最为重要的软实力。在现代市场经济条件下和经济全球化的大背景下,大力加强企业文化建设,不断提高企业文化软实力,事关企业改革发展,对企业做强做大、实现可持续发展至关重要。 Corporate culture is the soul of an enterprise. It is an important component and forming factor of a company’s core competitiveness. It is the company’s most important soft power. Under the conditions of modern market economy and economic globalization, efforts are being made to strengthen corporate culture construction, continuously improve corporate cultural soft power, and affect enterprise reform and development. It is crucial for companies to become stronger and bigger and realize sustainable development.