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瑞卡租车借鉴7天酒店的玩法,聚焦便利租车定位突围。瑞卡CEO李春田向《创业家》讲述了自己的做法。2005年,李春田到广州,参与创建7天酒店。在郑南雁的带领下,5个人的创始团队,只用了4年就把7天酒店推上市。2012年初,李春田加入瑞卡租车。经过他一系列的策略调整和产品优化,原来只有500多辆车的瑞卡租车18个月扩张了1000%,成为全国第三大租车公司,租车率和毛利率业内领先。瑞卡在做的,概括来讲是便利租车。其实
Rica car rental 7 days to learn the gameplay, focusing on the convenience of car positioning breakthrough. Rica CEO Li Chuntian told “entrepreneurs” about their own practices. In 2005, Li Chuntian went to Guangzhou to participate in creating a 7-day hotel. Under the leadership of Zheng Nanyan, the founding team of 5 individuals put the 7-day hotel on the market in just 4 years. In early 2012, Li Chuntian joined Rica car rental. After a series of tactical adjustments and product optimization, Rick Car Rental, which had only 500 cars, expanded by 1000% in 18 months and became the third largest car rental company in the country with the leading car rental rate and gross profit margin. Rica is doing, in a nutshell is convenient car rental. in fact