以人为本,具备了互动性、趣味性、贴近性的真人秀综艺节目中受众的参与性越来越强。随着新媒体时代的到来,受众有了更多的选择权。通过网络新媒体平台可以观看节目,表明态度,产生更深远的影响。所以面对这样的变化,研究我国真人秀综艺节目的受众选择的主动性是很有必要的。所以本文在探讨真人秀综艺节目中受众选择的主动性的来源、特点以及主动选择后的效果。 People-oriented, interactive, interesting, close-up reality show variety show audience participation more and more. As the new media era arrives, the audience has more options. Through the network of new media platform can watch the show, indicating the attitude, have a more far-reaching impact. Therefore, in the face of such changes, it is necessary to study the initiative of audience selection of reality TV variety shows in China. Therefore, this article explores the source, characteristics and the effect of active selection after audience selection of reality show variety shows.