必胜客天天半价项目背景:以优惠菜单的图片为广告表现内容,将“必胜客:招牌美食天天半价”口号式进行传播;选择年轻人群偏好的优质APP媒体:娱乐、游戏、生活、工具等APP为搭建媒体矩阵;必胜客推出天天半价活动,每天都有2款产品半价,借助移动互联网进行活动宣传,优惠引客,达到促销集客的目的。推广效果:广告曝光254,426,697次,点击1.206.286次; Pizza Hut half price per day Project Background: Take the picture of the discount menu as the advertisement performance content, and spread the advertisement of “Pizza Hut: Signature Food Half-price Per Day” slogan; Select the best quality APP media for young people: APP, entertainment, games, In order to build a media matrix, Pizza Hut launched half-price activities every day, half a day with 2 products, with mobile Internet campaign promotion, preferential guide customers, to achieve the purpose of sales promotion. Promotion effect: Advertising exposure 254,426,697 times, click 1.206.286 times;