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从长期趋势考察,福建省工业品市场占有率呈现两低两高的“S”型上升走势,与我国经济波动周期变化趋势具有同步性,但对经济扩张期反应较为敏感,而抵御经济波动风险的能力较差;从出口市场考察,我省产品出口市场占有率在全国位次较为稳定,但与出口强省的差距逐渐拉大;目前福建省工业企业正面临“成本推动”和“市场约束”的双重挤压,而且制造业所承受的成本压力难以向市场终端转移,迫使利润空间不断缩小。从动态分析,福建省工业品市场外向度具有不断扩大趋势,其主攻方向是省外市场和海外市场;但同时在福建省商品市场的三大产地中,近期以来福建本土产品的比重却出现上升趋势。针对上述变化和特点,拓展工业品市场空间政府的政策选择应以建设海峡西岸经济区为契机,构筑企业联合营销平台,构建现代物流系统,促进由产品品牌向区域品牌延伸。
From the perspective of long-term trend, the market share of industrial products in Fujian shows a trend of “S” with two low and two highs, which is in synchronicity with the changing trend of the economic fluctuation cycle in our country. However, it is sensitive to the reaction of economic expansion and resists the risk of economic fluctuation The market share of our province’s exports is relatively stable in the national rankings, but the gap with the export-oriented provinces is gradually widened. At present, Fujian’s industrial enterprises are facing “cost-push” and “market constraint ”The double squeeze, and the manufacturing cost pressures borne by the market is difficult to transfer, forcing the shrinking profit margins. From a dynamic analysis, the outward orientation of industrial products in Fujian Province has been constantly expanding. The main directions are the overseas markets and the overseas markets. However, at the same time, the proportion of Fujian’s products has risen recently among the three major producing areas of Fujian’s commodities market trend. In response to the above changes and features, expanding government industrial policy market space should take the opportunity of building the economic zone on the west side of the Straits to build a joint marketing platform for enterprises, build a modern logistics system and promote the extension of product brands to regional brands.