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随着极具消费能力的80后群体步入生育潮,消费能力强是这一代妈妈的普遍特征,与之相关的婴孕童产业正成为服装市场逆势增长的典范。近5年来,记者对CHIC童装展区(E4儿童生活馆)的参展企业进行了持续的关注,细数这些童装品牌所呈现出来的特点,多少可以窥见国内童装产业的发展进程。其中,时尚休闲板块(巴拉巴拉),儿童运动板块(安踏kids、361°童装、李宁kids),卡通动漫板块(力果童装、大拇哥、硕士猫),婴孕板块(十月妈咪)大多在CHIC上得到了呈现。
With the spending power of 80 groups into the tide, spending power is the general characteristics of this generation of mothers, with the infant industry is becoming the infant clothing contrarian growth model. The past five years, the reporter CHIC children’s clothing Pavilion (E4 Children’s Living Museum) exhibitors continued concern, breakdown of these children’s clothing brand features emerged, how much you can glimpse the development of the domestic children’s clothing industry. Among them, the fashion leisure sector (Barra Barra), children’s sports sector (Anta kids, 361 ° children’s clothing, Li Ning kids), cartoon anime plates (force fruit children, thumbs, master cats), infants pregnancy plate (October Mommy) mostly in CHIC Got on the show.