“生源危机”近年来已经成为制约高职院校发展的重要因素。文章从分析我国现阶段高职院校的境况入手,诠释了“生源危机”对高职院校未来发展的影响,提出确立现代职业教育的观念,全面论述了“生源危机”下高职院校招生营销的策略,希望对高职招生有所借鉴。 “Student Crisis ” in recent years has become an important factor restricting the development of higher vocational colleges. This article starts with the analysis of the current situation of higher vocational colleges in our country, explains the impact of “Student Crisis ” on the future development of higher vocational colleges, puts forward the concept of establishing modern vocational education, comprehensively discusses the “student crisis” Higher vocational college enrollment marketing strategy, hoping for reference for higher vocational enrollment.