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随着市场经济的持续发展,市场经济环境也日趋成熟,全球化趋势始终在不断推进的过程中,社会、经济、文化与人才等各种资源也逐渐趋向于区域化及全球化的趋势。具有区域性特点的市场营销与企业市场营销之间存在着紧密的联系同时也有着显著差别,但是从本质上来说,无论是企业市场营销还是区域市场营销都重视顾客的地位,主张以吸引顾客消费为目的的经营活动。本文将通过区域与企业中的市场营销进行关系的区别,同时针对两者在定义上的区分了解两者之间的差别与联系。
With the continuous development of the market economy, the market economy environment has also become increasingly mature. In the process of globalization, the various resources such as society, economy, culture and talent have also gradually tended to be regionalized and globalized. There is a close relationship between regional marketing and marketing. However, in essence, both corporate marketing and regional marketing attach importance to the status of customers and advocate to attract customers’ consumption For the purpose of business activities. This article will be through the regional and enterprise marketing, the difference between the relationship, at the same time in view of the distinction between the two definitions and understand the difference between the two contacts.