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在创意产业越发丰腴的今天,80、90后作为设计界的大部队,正在进行一场新的革命——个性化、差异化的设计观与审美观正在逐渐的占据中国创意产业的主导地位。以弘扬传统文化、继承传统风俗的口号为依托,80、90后的设计师们将具有代表性的民族元素进行了重新的设计与运用,这也使传统的民族元素富有了更新层次的意义和形式。我们将这种“后民族化”的民族元素设计,运用到各个创意领域,使原本传统、刻板的民族元素在创意产业集群中也起到弘扬传统文化的作用。
Today, when the creative industries are getting more and more rich, 80,90 years later, as the major force in the design community, a new revolution is under way - individualized and differentiated design concepts and aesthetics are gradually occupying the leading position in China’s creative industries. To carry forward the traditional culture, inherited the slogan of traditional customs as the basis, 80,90 after the designers of the representative of the national elements have been re-designed and used, which also makes the traditional elements of national enrichment with the significance of the updated level and form. We apply this “post-nationalization” national element design to various creative fields so that the original traditional and stereotyped national elements can also play a role of promoting traditional culture in the creative industries cluster.