随着经济的发展,互联网技术也不断进步,互联网的全面发展,意味着人们的生活已经步入了网络化的经济时代,这会让人们的生活和思想都会产生很大的变化,同时也推动了我国社会主义市场经济的发展。但是,因为互联网是全面开放式的一个大信息库,在给人们带来方便的时候,也会有很多的安全隐患。本文主要讨论企业加强网络营销安全管理的重要性。 With the development of economy, the technology of internet has also been improved. The all-round development of the Internet means that people’s life has entered a networked economic era, which will make great changes in people’s lives and thoughts. At the same time, it will also promote China’s socialist market economy development. However, since the Internet is a large and open repository of information, there are many potential safety issues when it comes to providing convenience to people. This article mainly discusses the importance of enterprises to strengthen the safety management of Internet marketing.