如果用一句话来概括国内电信市场的品牌状况,那就是“怎一个乱字了得”。案例中也只是列出了中国移动主推的业务品牌和客户品牌。如果把四大运营商推广的各类品牌都放在一起,别说是普通用户,就连运营商内部的员工恐怕也说不清。运营商每推出一项新业务(服务)都希望能够将其打造成精品,因此在业务品牌宣传推广上也就不遗余力。但是用户的注意力有限,不可能记住所有的品牌。运营商努力的结果却是“乱花渐欲迷人眼,品牌繁多看不清”。 造成用户迷惑的原因是什么?我们看到运营商自身对整体品牌是有规划的。例如中国 If you use one sentence to sum up the brand status of the domestic telecommunications market, it is “how a messy words.” Case also lists only the main business of China Mobile’s business brand and customer brand. If the four major carriers to promote all kinds of brands are put together, let alone be a normal user, even the operator’s internal staff may not tell. Every time a new service (service) is launched by operators, they hope to be able to make them into excellent products, so they will spare no efforts in business brand promotion. However, the user’s attention is limited, it is impossible to remember all the brands. The result of the operator’s hard work is “indiscreet and charming eyes, many brands can not see clearly.” What caused the user confusion is what? We see that the operator itself is planned for the overall brand. For example, China