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受原材料涨价、CPI不断上扬的影响,近一年国内餐饮业遭受到较大的冲击然而在团购业务异军突起的带动下,餐饮市场总体营业额不但未出现大幅度萎缩,不少餐饮店甚至还比往年火红。缘由何在?在传统盈利模式越走越窄的情形下,许多餐饮企业正努力探索更多更新的经营模式,团购业务的兴起,无疑是让他们看到了新的商机,找到了新的拓展支点,于是各路餐饮企业纷纷与团购网站联姻联盟,共拓市场,呈现出一派繁荣热闹的景象。
Affected by rising prices of raw materials and rising CPI, the catering industry in China suffered a great impact in the recent year. However, driven by the sudden emergence of the Group Buying and Buying business, the overall turnover of the catering market not only showed no significant decline, but also many catering outlets even Flaming than in previous years. Why? In the traditional profit model is getting narrower, many catering companies are trying to explore more updated business model, the rise of group buy business, no doubt let them see the new business opportunities and found a new expansion fulcrum, So all kinds of catering businesses have alliance with the buy site Union, Gongtuo market, showing a prosperous and lively scene.