商业伦理学旨在揭示在商业行为中应该遵守哪些道德规范 ,又应该如何处理企业与消费者、与员工、与社会和环境的关系 ,怎样才能保证商业行为的经济性与社会性协调一致。商业伦理备受关注是从８０年代初开始的 ,在美国 ,传媒在商业伦理的积极发展中扮演了重要角色。当时不少企业? Business ethics aims to reveal what ethics should be observed in business practices and how to deal with the relationship between business and consumers, with employees, with society and the environment, and how to ensure the economic and social harmony of business practices. Much attention has been paid to business ethics since the early 1980s, where the media played an important role in the positive development of business ethics. At that time many enterprises?