广电跨界网络,演员跨界歌手,通讯跨界交通,还有诸多的事件让“跨界”挤进了2016的热词榜。在笔者看来,跨界即是资源整合,更是资源的深度开发,对于广电的主持人来说也同样如此,“跨界”即是管理者喜闻乐见的人力成本节约更是品牌价值的充分挖掘。笔者试图借嘉兴广电集团一些主持人的实践对城市台主持人跨界现象作一探索。何谓跨界首先,笔者想先对“跨界”进行一个定义,就是在主持人的主 Radio and television transboundary network, actor cross-border singer, communication cross-border traffic, there are many events for “cross-border ” squeezed into the 2016 hot word list. In my opinion, cross-border is the integration of resources, but also the depth of resource development, the same for the radio and television host, “cross-border ” is the manager of the human cost savings is more loved by the brand value Dig fully. I tried to take some of Jiaxing Radio and Television Group host practice of urban Taiwan host cross-border phenomenon to make an exploration. What is cross-border First of all, I would like to first “cross-border” a definition, that is, the host