自农村实行产业化发展以来,在农产品销售过程中形成了多种适应性较强的销售渠道,使农产品流通的市场化水平不断提高,但这些渠道在各方面均存在一定的现实问题。加强农产品营销,创新农产品营销渠道,迫在眉睫。本文从分析农产品销售渠道问题入手,通过对现有销售渠道的分析,探究农产品渠道创新的途径,为农产品创新渠道的创新提出针对性的建议。 Since the implementation of industrialization in rural areas, a large number of adaptable sales channels have been formed in the course of selling agricultural products, leading to an ever-increasing marketization of agricultural products circulation. However, there are some realistic problems in these channels in all aspects. It is imminent to strengthen the marketing of agricultural products and innovate the marketing channels of agricultural products. This article begins with the analysis of the problem of agricultural products sales channels, and probes into the ways of innovation of agricultural products through the analysis of existing sales channels, and puts forward some suggestions for the innovation of agricultural products innovation channels.