广告摄影是美术设计与摄影艺术相结合的实用造型艺术,是一种借助摄影特性和独特艺术语言进行宣传的摄影体裁。现在几乎所有的广告都采用图片,有的是精致的静物,有的则围绕产品附加一些小幅度的动作。看似简单的作品,往往融入了美工师和摄影师精心的造型构思和布光效果。由于广告摄影的审美价值在于以真实的形象、巧妙的构思、 Advertising photography is a combination of art design and photography art modeling arts, is a photography style and unique artistic language to promote photography genre. Nowadays, almost all advertisements adopt pictures, some are still delicate stills, and others attach some small movements around the products. Seemingly simple work, artists and photographers often incorporate the meticulous styling ideas and lighting effects. As the aesthetic value of advertising photography lies in the real image, clever ideas,