论文部分内容阅读
老百姓大药房开办至今,仍有一些专家为其发展捏一把汗。毕竟,药品不仅只有价格问题……低价格挑战传统经营模式1997年以来,为了把整个社会医药费用不合理负担降下来,物价部门先后十次降低药品价格,理论降价六个亿,但实际效果并不明显。直到2001年下半年,在全洲大药房扛起“顺价40%”的大旗后,长沙老百姓大药房又打出“降价45%”的口号,迅速地吸引了大批顾客,这才引起各个药房的跟着降价,药品价格真正的突破虚高。专家认为,这是利用市场经济规律的作用降低药品价格。事实证明,老百姓大药房的低价策略吸引了广大的消费者,迅速占领了市场,
Large pharmacies opened so far, there are still some experts pinch a sweat for its development. After all, not only the price of medicines ... low prices challenge the traditional business model Since 1997, in order to reduce the unreasonable burden of the entire social medical costs, the price department has 10 times to reduce drug prices, the theoretical price cut 600 million, but the actual results Not obvious. It was only in the second half of 2001 that after the banner of “Shun Price 40%” was carried in the large pharmacies across the continent, the Changsha People’s Pharmacy also hit the slogan of “45% price reduction”, rapidly attracting a large number of customers. Arousing the price drop of each pharmacy, the real breakthrough in drug prices virtual high. Experts believe that this is the use of the law of the market economy to reduce drug prices. Facts have proved that the cheap strategy of ordinary people large pharmacies to attract the majority of consumers quickly occupied the market,