国美内部一直有整合电商的呼声,但高层一直举棋不定。直到2012年11月中旬,国美才最终确定了主营自营B2C业务与库巴主营平台B2C业务的方案。曾经领先的国美就这样成为了追随者。曾经的“价格屠夫”国美在电商的冲击下似乎正被边缘化。尽管投入了真金白银加入2012年的多场电商价格战,但国美在线的市场份额始终没能得以提升,与此同时,实体店也在为之前的大肆扩张买单。硬币的另一面 GOME has been the internal integration of electricity supplier’s voice, but the high-level has been indecisive. Until mid-November 2012, the country United States finally finalized the main business of self-B2C business and Kuba’s main platform B2C business programs. Once the country’s leading GOME has become a follower. Once the “price butcher” Gome seems to be being marginalized under the impact of e-commerce. Despite the real money into the 2012 e-commerce price war, but Gome’s online market share has not been able to improve, at the same time, the store is also to pay for the previous expansion. The other side of the coin