新媒体技术日新月异,广播电台的信息垄断地位受到冲击,影响了自身的快速发展。文章主要阐述了在新的媒体环境下,提高电台播音主持人新闻策划能力的重要性,并且就如何提升电台播音主持人性论策划能力展开讨论,旨在提高电台广播的竞争优势,顺应时代发展的潮流。 With the ever-changing new media technologies, the monopoly of the radio station has been hit and its own rapid development has been affected. This article mainly elaborates the importance of improving news planning ability of radio presenters under the new media environment and discusses how to enhance the radio personality planning ability of radio announcements with the aim of improving the competitive advantage of radio broadcasting and adapting to the trend of development of the times .