本文侧重从村庄社区的视角考察慈善捐赠问题。通过调查分析认为,村庄社区捐款多少不一定取决于该地区经济发展水平,社区组织化程度、领导者的倡导以及社区人文传统往往占据更重要的位置。村庄社区的参与机制、激励机制、约束机制以及宣传机制在捐赠活动中发挥着重要作用。 This article focuses on charity donations from the perspective of village communities. According to the survey and analysis, the donations of village communities do not necessarily depend on the level of economic development in the region, the degree of community organization, leaders’ advocacy and community humanities traditions occupy more important positions. Village community participation mechanism, incentive mechanism, restraint mechanism and propaganda mechanism play an important role in donation activities.