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这些年电子商务的蓬勃发展带来了电商专业人才的需求增加,在这种情况下,独立学院纷纷开设电子商务专业,适应市场需求来培养电商人才。不过从独立学院电商专业人才培养质量来看并不是很理想,很大原因是电子商务类课程教学模式落后。笔者从人力资源需求这一视角出发,探讨了我国独立学院电子商务类课程教学模式存在的具体问题,挖掘分析了问题的具体成因,围绕这些问题以及成因,提出了相应的解决策略,以期实现独立学院电子商务类课程教学模式的更加优化,提升电商专业人才培养质量。
In recent years, the thriving e-commerce has brought about a rise in the demand of e-commerce professionals. Under these circumstances, independent colleges have set up e-commerce major to meet the needs of the market to train e-commerce talents. However, from the independent college e-commerce professionals to train the quality point of view is not very satisfactory, a big reason for the e-commerce class teaching model behind. From the perspective of human resources demand, the author discusses the specific problems of e-commerce course teaching mode in independent colleges in our country, analyzes and analyzes the specific causes of problems, and puts forward corresponding solutions to these problems and their causes in order to achieve independence College e-commerce courses more optimized teaching model to enhance the quality of e-commerce professionals.