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从民生新闻到娱乐选秀,随着新闻和娱乐节目的快速发展观众对电视媒介在信息传递和消遣娱乐方面的基本需求被迅速满足。在此基础上,观众对电视媒介提出了更高层面的精神和情感需求。2008年,重庆卫视重金打造了大型公益节目《大爱中华行》以“爱、奉献、救援”为主旨,对不可抗拒的自然灾害和社会弱势群体进行关怀和救助。
From the livelihood news to the entertainment dramas, with the rapid development of news and entertainment programs, the audiences’ immediate demands on the television media for information transmission and entertainment are rapidly met. On this basis, viewers raised a higher level of spiritual and emotional needs for the television media. In 2008, Chongqing Satellite TV invested heavily in creating a large-scale public service program, “Love China,” with the theme of “love, dedication, and rescue” to care for and help irresistible natural disasters and social vulnerable groups.