本文根据产品模块化设计的原则,从顾客消费的角度出发,将企业的提供物划分为品牌、产品和服务三大模块,探讨了三大模块的扩展方法以及模块组合的相容性和相关性。以期企业能够通过品牌、产品和服务模块的扩展和组合,创造出一系列企业提供物的变体,适应顾客多样化和个性化的需求。 According to the principle of product modular design, this paper divides the offering of enterprises into three modules of brand, product and service from the perspective of customer consumption, and discusses the compatibility of the three modules and their compatibility and compatibility . So that enterprises can create a series of variations of enterprise offerings through the expansion and combination of brands, products and service modules to meet the diversified and individualized needs of customers.