在长期生活实践的直接与间接的经验中,某种色彩总是与某种感觉共生,这些感觉又与某些事物相关联,从而形成色彩的联想及心理暗示。标志是高度艺术化的产物,创造性的运用恰当的语言形式,使标志具有精炼的内涵、简洁完美的形态,以获得最佳的视觉效果,这是标志设计力求达到的最高境界。而色彩是标志设计产生视觉冲击力和感染力的重要因素。设计师在标志设计中若能发挥色彩的心理暗示作用则会对信息的传达带来更多感官的刺激。 In the direct and indirect experience of long-term life practice, certain colors always coexist with certain feelings, which are associated with certain things to form a color association and psychological suggestion. Logo is a highly artistic product, creative use of appropriate language form, so that the logo has a refined connotation, concise and perfect shape, in order to obtain the best visual effects, which is the highest level of logo design strives to achieve. Color is an important factor in the visual impact and appeal of logo design. Designers in the logo design to play the role of the color of the psychological implications of information transmission will bring more sensory stimulation.